Making Obsessible® Brands is how I solve business problems.

For 20+ years, across agency creative leadership and in-house brand leadership roles, I’ve helped brands build a clearer difference and turn it into ways of showing up that people actually care about. The kind of work that earns attention, creates participation, and builds demand instead of just buying impressions.

I specialize in challenger, disruptor, and mission-led brands where proving a real difference is the only way to win. I help turn that difference into a creative platform people can feel across every touchpoint. Campaigns, content, activations, digital experiences, packaging, and retail. The goal is a brand that shows up consistently and gives people more reasons to care.

My track record includes helping lead Domino’s seven-year brand and digital transformation, contributing to a 2,000% stock surge. At Outside Inc., I led athlete and outdoor community activations, films, collaborations, and product storytelling, including FLODA®, a hydration drink created in collaboration with Satisfy® Running. Most recently, I helped build the fake movie universe behind State Farm’s Super Bowl, Agent State Farm, integrated campaign with Arnold Schwarzenegger, which ranked #1 on USA Today’s Ad Meter. 

Today, I partner with founders, CMOs, and agency leaders as a freelance Executive Creative Director and fractional Head of Brand & Creative. I step in to help clarify the brand, raise the level of the work, and move it forward faster. My work has been recognized by AdAge 40 Under 40, Business Insider’s 30 Most Creative, and honors including the Cannes Lions Titanium Grand Prix. When I’m not working with brands, I’m usually outside. Cycling, trail running, or hiking with my wife, two daughters, and two dogs.