I build obsessible brands. For 20 years across agency and in house roles, I have created work that earns a place in people’s hearts and minds, through real human insight rather than trend chasing. In a landscape where AI surfaces what people obsess about and search for.

I create the cultural heat that algorithms prioritize. I specialize in disruptor and mission-led brands, building the cohesive strategic and creative engine that translates a story into consistent measurable engagement across every touchpoint, from digital innovation, content, to real world experiences and brand design.

This approach fueled the Domino’s brand and digital transformation, which contributed to a 2,000% stock surge and 27 consecutive quarters of growth. It also led to inventing EpicMix™, a digital loyalty ecosystem for Vail Resorts that gamified the mountain for millions globally. Today, I partner with founders and CMOs of emerging brands to architect obsessible brand ecosystems and the end-to-end creative engine they need to scale from the ground up.

My work has earned top industry honors including a Cannes Lions Titanium Grand Prix and Grand Clios, alongside leadership recognition from AdAge 40 Under 40 and Business Insider 30 Most Creative Under 30. Outside of work, I am usually outdoors; cycling, trail running and spending time with my wife, two daughters and two dogs.