As a reminder, I am NOT THE ANDREW LINCOLN FROM THE WALKING DEAD™. Just look at me, I not that ruggedly handsome. I’m just a mildly handsome Filipino dude that likes outdoor endurance stuff. So please don’t email or call me if you’re wanting to talk to Rick. Rick ain’t here.

Unfortunately, or maybe fortunately. I’m the Executive Creative Director | Head of Brand Andrew Lincoln. With 20+ years of experience across agencies, startups, and in-house teams. I bring a rare blend of strategic vision, creative leadership, and hands-on execution to drive growth, spark cultural relevance, and connect brands with people across every consumer touchpoint.

My work has delivered business results that caught Wall Street’s attention and helped brands earn recognition from Fast Company as the most innovative in the world. I’ve received top honors including the Cannes Titanium Grand Prix and been recognized by Forbes and AdAge for creative leadership.

I thrive on challenging convention and pushing categories forward. With deep expertise in CPG, DTC, Health & Wellness, Outdoor Sports, Entertainment, QSR, Hospitality, Beverage and Tech, I build category-defining, modern brands that own space in culture, create fandom, and earn a lasting place in people’s hearts and minds.

CURRENTLY: Contracting & Fractional Roles. Not Stabbing Zombies or Loving Actually.