WHO AM I
I build breakthrough emerging & challenger brands that don’t just compete — they lead.
For over 20 years, I’ve transformed brands across DTC, CPG, Outdoor, and Health & Wellness, blending brand strategy, omni-channel marketing, and creative storytelling to drive cultural relevance and real business growth. From scaling startups to redefining legacy brands, I help businesses carve out their space, stand out, and scale.
MY APPROACH
Brands today need more than just awareness—they need to be experienced. I specialize in building brand ecosystems that connect with audiences at every touchpoint—digital, social, retail, experiential, and beyond. Whether launching new brands or repositioning established ones, my approach fuses:
• Brand Strategy & Positioning – Crafting bold, category-defining identities.
• Omni-Channel Creative – Bringing strategies to life through content, activations, and storytelling.
• Content Strategy & Development – Creating compelling, insight-driven content that fuels engagement & brand growth.
• Cultural & Consumer Insights – Aligning brands with what matters most to their audience.
• Innovation & Emerging Media – Leveraging new platforms to drive engagement and growth.
The Impact I’ve Made
I’ve helped Domino’s achieve a 1,258% stock surge, led rebranding and strategy for Outside Inc. to inspire more people to get outdoors across 15+ brands, and developed campaigns that earned brands like Vail Resorts and Domino’s a spot on Fast Company’s Most Innovative Brands list. I’ve been named to AdAge’s 40 Under 40 and Forbes’ 30 Most Creative People in Advertising, and my work has been recognized with Cannes Lions Titanium, Grand Clios, and more. But what drives me most is helping brands create meaningful connections and lasting impact.
WHO I WORK WITH
I partner with high-growth brands, startups, and agencies looking to break through, scale fast, and create work that people actually care about. If you’re looking for a brand strategy leader, creative partner, or hands-on advisor.
VP, BRAND & CREATIVE | Outside Inc.SVP, EXECUTIVE CREATIVE DIRECTOR | FCB Global DIRECTOR OF INTEGRATED MARKETING | Charlotte’s WebCO-FOUNDER & HEAD OF CREATIVE (CCO) | WorkInProgress_VP, CREATIVE DIRECTOR | Crispin, Porter + Bogusky ART DIRECTOR | TBWA Chiat Day & TequilaART DIRECTOR | FCB Global
OUTDOOR | QSR | CPG | DTC | ENTERTAINMENT | HEALTH & WELLNESS | TECHDomino’s Pizza, Netflix, Hulu, Taco Bell, Gatorade, Masterclass, KitKat, Nescafé, Warren Miller Entertainment, Microsoft, truTV, Impractical Jokers, Adam Ruins Everything, Pure Barre, Outside Magazine, Infiniti, Nissan, Cox Mobile, Vail Resorts, Motorola, Charlotte’s Web Cannabis, Kraft Macaroni & Cheese, Jello, Pearl Izumi, Climbing Magazine, Groupon, Backpacker Magazine, John Deere, Diner’s Club, Aero Chocolate, Velo Cycling Media, Trailforks App, Gaia GPS, 37.5 Technology, Coors Light, Walmart, Boeing, Pepsi, Windows Phone, State Farm, Jeep, Airheads Candy, Everyday Dose, FatBoy Ice Cream, Adidas.
Speaking
Adweek Elevate Virtual 2020
FWD Summit Virtual 2020
Contagious Now Next Why Conference NYC 2017
Future Flash Conference Toronto 2015
Most Contagious Conference London 2015
Cannes CMO Accelerator: w/ Scott Galloway Cannes, France 2016
Hult Business School Virtual 2022/2024
Speaking with Domino’s Chief Digital Officer @ Contagious London
IN THE PRESS
Awards
While I don’t strive to win industry awards, I will say it feels good to have people view your and the team’s hard work as something worth celebrating.
