For over 20 years, I’ve navigated a dynamic career, evolving from hands-on creative roles to founding an agency, leading in-house teams, and consulting for some of the most beloved and disruptive brands. This journey has equipped me with unique, non-traditional approaches to grow brands, captivate new audiences, and develop strategies that transform brands into cultural icons.

With experience across DTC, CPG, Outdoor, Fitness, QSR, Entertainment, Automotive, and Tech, I’ve led breakthrough work for Outside Inc., Hotels.com, Vail Resorts, truTV, KitKat, Pepsi, Charlotte’s Web, and Domino’s. My impact includes driving a 1,258% stock increase and 27 consecutive quarters of double-digit sales growth at Domino’s, increasing its social following by over 63,000, and generating billions in earned media. The results were transformative, landing both Domino’s and Vail on Fast Company’s Most Innovative Companies list.

My work has been recognized with top industry honors, including the Cannes Lion Titanium Grand Prix and Grand Clios. Named by Forbes as one of the ‘30 Most Creative People in Advertising Under 30’ and by AdAge as one of the ‘40 Most Creative Under 40,’ I’ve also shared insights at events like Most Contagious London, Cannes CMO Accelerator with Scott Galloway, and Adweek Elevate.

I thrive in fast-paced, high-growth environments, especially with challenger brands and Series B/C companies that aim to redefine and elevate their categories. Combining cultural insights with a bold, omni-channel approach, I craft strategies that drive relevance and breakthrough at every consumer touchpoint. Driven by a passion for wellness, nature, and an active lifestyle, my creativity and balance fuel my vision for building brands that truly resonate.

CURRENTLY:

BRAND ADVISOR + FREELANCE ECD