For over 20 years, I’ve built a dynamic career advancing from hands-on creative roles to founding an agency, leading in-house teams, and consulting for disruptive brands. This journey has equipped me with innovative strategies to grow brands, captivate audiences, and transform them into cultural icons.
With experience spanning DTC, CPG, Outdoor, Fitness, QSR, Entertainment, Automotive, and Tech, I’ve led breakthrough work for brands such as Outside Inc., Hotels.com, Vail Resorts, truTV, KitKat, Pepsi, Charlotte’s Web, and Domino’s. My impact includes driving Domino’s digital transformation, which delivered a 1,258% stock increase, 27 consecutive quarters of double-digit sales growth, and billions in earned media—earning Fast Company’s “Most Innovative Companies” recognition for both Domino’s and Vail Resorts.
Honored with industry accolades such as the Cannes Lion Titanium Grand Prix and Grand Clios, I’ve also been recognized by Forbes as one of the ‘30 Most Creative People in Advertising Under 30’ and AdAge’s ‘40 Most Creative Under 40.’ I’ve shared insights at industry events like Most Contagious London, Cannes CMO Accelerator with Scott Galloway, and Adweek Elevate.
I thrive in fast-paced, high-growth environments, particularly with disruptor and challenger brands (Series B/C) seeking breakthrough creative strategies and omni-channel brand experiences to drive growth, differentiation, and cultural relevance. Fueled by a passion for wellness, nature, and an active lifestyle, I focus on building brands that inspire people to embrace these benefits in their lives.
CURRENTLY:
BRAND ADVISOR + FREELANCE ECD
VP, BRAND & CREATIVE | Outside Inc.SVP, EXECUTIVE CREATIVE DIRECTOR | FCB Global DIRECTOR OF INTEGRATED MARKETING | Charlotte’s WebCO-FOUNDER & HEAD OF CREATIVE (CCO) | WorkInProgress_VP, CREATIVE DIRECTOR | Crispin, Porter + Bogusky ART DIRECTOR | TBWA Chiat Day & TequilaART DIRECTOR | FCB Global
OUTDOOR | QSR | CPG | DTC | ENTERTAINMENT | HEALTH & WELLNESS | TECHDomino’s Pizza, Netflix, Hulu, Taco Bell, Gatorade, Masterclass, KitKat, Nescafé, Warren Miller Entertainment, Microsoft, truTV, Impractical Jokers, Adam Ruins Everything, Pure Barre, Outside Magazine, Infiniti, Nissan, Cox Mobile, Vail Resorts, Motorola, Charlotte’s Web Cannabis, Kraft Macaroni & Cheese, Jello, Pearl Izumi, Climbing Magazine, Groupon, Backpacker Magazine, John Deere, Diner’s Club, Aero Chocolate, Velo Cycling Media, Trailforks App, Gaia GPS, 37.5 Technology, Coors Light, Walmart, Boeing, Pepsi, Windows Phone, State Farm, Jeep, Airheads Candy, Everyday Dose, FatBoy Ice Cream, Adidas.
Speaking
Adweek Elevate Virtual 2020
FWD Summit Virtual 2020
Contagious Now Next Why Conference NYC 2017
Future Flash Conference Toronto 2015
Most Contagious Conference London 2015
Cannes CMO Accelerator: w/ Scott Galloway Cannes, France 2016
Hult Business School Virtual 2022/2024
Speaking with Domino’s Chief Digital Officer @ Contagious London
IN THE PRESS
Awards
While I don’t strive to win industry awards, I will say it feels good to have people view your and the team’s hard work as something worth celebrating.
