For over 20 years, I’ve carved out a non-traditional career – evolving from agency creative lead roles to founding my own agency, building in-house brand and creative teams, and getting hands-on to help new brands grow. This path has given me a unique blend of experience, strategic thinking, and creative problem-solving to help brands break through, connect with audiences in unexpected ways, and drive real impact.

I’ve worked across industries like DTC, CPG, Outdoor, Health & Wellness, QSR (I know, opposite spectrum), and Entertainment — leading standout activations & campaigns for brands like Outside Inc., Hotels.com, Vail Resorts, truTV, KitKat, Pepsi, Charlotte’s Web Cannabis and More. But one of the biggest game-changers? My work with Domino’s Pizza. It played a key role in one of the most significant brand and digital transformations in modern history—fueling a 1,258% stock increase, 27 straight quarters of double-digit sales growth, and billions in earned media, from major PR headlines to late-night talk show mentions. This impact earned Fast Company’s “Most Innovative Companies” recognition for both Domino’s and Vail Resorts.

I specialize in building brand heat and creating brand ecosystems that genuinely connect with people—whether through Earned Media, Brand Activations, E-Commerce, Social (Creator/Influencer), Retail, or IRL experiences. Whether it’s scaling scrappy startups or revitalizing legacy brands, my goal is the same: carve out space, cut through the noise, and drive growth in ways no one saw coming.

Along the way, my work has picked up top industry awards like a Cannes Lions Titanium Grand Prix and Grand Clios. I’ve been recognized by Business Insider (Forbes) as one of the ‘30 Most Creative People in Advertising Under 30’ and AdAge’s ‘40 Most Creative Under 40.’ I’ve also had the chance to share insights on stage at industry events like Most Contagious London, Cannes CMO Accelerator with Scott Galloway, and Adweek Elevate.

I thrive in fast-paced, high-growth environments—especially with emerging and challenger brands looking to stay culturally relevant and spark real engagement. But beyond the awards and numbers, what drives me is helping brands build real connections, shake things up, and create lasting impact.

Fueled by a love for wellness, nature, and an active lifestyle, I focus on building brands that inspire people to embrace these values every day.

CURRENTLY:

FREELANCE ECD & FRACTIONAL HEAD OF BRAND @ Dirtbag Bar