Brand & Creative Leader

A child with a yellow face mask, wearing a blue shirt, playing with a colorful toy in a bright room.

I live where the problem is.
Before the brief exists.
Then I build the path through it.

Twenty years as an agency and in-house brand and creative leader.

I've honed an approach that brings agency-level creative to brands, and brand-level strategy to agencies. I partner hands-on with C-suite and agency leaders on brand and creative strategy, team structure, and the processes that make both run.

Agency side, Domino's seven-year transformation into a technology company that sells pizza. In-house, one unified brand strategy and positioning across 15+ newly acquired brands at Outside.

Award-winning on both sides. Cannes Lions Titanium Grand Prix. Multiple Grand Clios. Ad Age 40 Under 40. Business Insider 30 Most Creative Under 30.

In an AI world, dual-minded and cross-channel leadership is what brands and agencies require now.

Work Together
ABOUT ME

2,000% Stock Price Increase

ATTRIBUTED TO CREATIVE INNOVATION

+1,600% YoY DTC Traffic

DRIVEN BY CREATIVE STRATEGY

27 Consecutive Quarters

OF GROWTH

26 Billion Earned Media Impressions

FROM A SINGLE CAMPAIGN

+300% Creative Output

WITH A.I. INTEGRATION

Cannes Lion Titanium Grand Prix

AWARDED FOR CREATIVITY WITH BUSINESS CHANGING IMPACT

Domino's logo with red, blue, and white domino pieces and the word 'Domino's' in white text.
Large white text on a black background that reads 'Turned a pizza company into a tech company'.

BRAND & DIGITAL TRANSFORMATION

DIGITAL PLATFORM INNOVATION

A person skiing downhill in a snowy mountain landscape with the overlay text 'epic MIX' and slogan 'Connect. Track. Share.'
Large yellow and black 'Outsiders' logo.
Text message reading 'Getting more people outside' in bold, white, capitalized letters on a black background.

BRAND STRATEGY ECOSYSTEM

EXPERIENTIAL & COMMUNITY

A man wearing climbing gear and a helmet is cleaning a rock face in a canyon. There is a small shelter-like structure attached to the rocks with signs indicating 'Cliffside Shop' and prices.
The logo of State Farm insurance company, consisting of three red ovals arranged in a triangle on the left and the words "State Farm" in red text on the right.
Text reading 'Built a movie universe for a 60 spot' in bold, white uppercase letters on a black background.

SUPER BOWL CAMPAIGN

A man in a red shirt standing in front of a large explosion with fire and smoke, appearing to shout or scream.
A small Threadless delivery vehicle in a racing cave simulation, with blue and red decals and a domino's pizza box logo on top, speeding on a concrete track with stylized white wind and line effects in an underground parking garage.

Built a Pizza Delivery Car that Delivered Headlines

A man with a beard, dressed in a red military-style jacket with medals, a black tie, and a hat with an emblem, is lying on a black grand piano in a wood-paneled room with a lamp on a side table.

Launched Captain Obvious for the Obvious Choice in Hotels

A desk with a potted green plant, a wooden photo frame, a stack of books, a metal sign with a red label reading 'ON-AIR', and several open binders on the right side.

Turned IoT Into a Impractical Fanatic’s Tool

A person in traditional Japanese attire with a white head covering is cleaning the ground in a garden-like area with trees and a building in the background. There are large Kit Kat bars and the text '360° Zen Break' superimposed on the image.

Turned a Snack Break into Zen Break

A woman in cycling gear celebrating with a trophy, holding a medal, and splashing water, with yellow text overlay in French.

Honored The Female Lens On Cycling

Domino's pizza tracker showing the order process: 1. Order placed, 2. Prep, 3. Bake, 4. Quality check, 5. Out for delivery. Text indicating your order is in the oven at 5:17 PM.

Made Pizza Tracker the Feature Everyone Expected

Person using a tablet to create a colorful digital drawing of a dinosaur in a children's drawing app.

Turned the Waste of Noodles on Art into Meals

A woman with dark hair in a bun is pouring a drink at a counter in a coffee shop.

Opened a Coffee Shop for Home Coffee Drinkers

Cans of Floja cola-flavored flat soda resting on ice cubes.

Fueled the Trail Running Community with Flat Soda

A person cutting a wedding cake shaped like a pizza with a pizza cutter, with a Domino's Wedding Registry sign in the background, and wedding decor including white roses on a table.

Created a Way for People to Register for Pizza

Getting Adults Back in the Pool this Summer

Sparking A Conversation For Hemp Health

FOR BRANDS

  • For brands that need senior leadership without hiring full-time.

    I step in as a fractional Head of Brand & Creative to lead the vision end to end, align teams and partners, and raise the standard of the work. From strategy and briefing through concept, production, and rollout, I provide the creative direction and production oversight needed to keep the brand cohesive, the decisions clear, and the work moving.

    Best for founders and marketing leaders who need to elevate the work and keep teams moving without losing consistency or craft.

  • For brands that need clarity fast.

    When the messaging is fuzzy, the work gets fuzzy. I help define what your brand stands for, why it matters, and how to say it in a way people actually remember and repeat. It creates the foundation for stronger creative from the start. Better briefs, sharper ideas, and a clearer standard for what breakthrough looks like.

    Best for brands preparing to launch, raise, reposition, or align their teams around one story.

  • For brands with something important to put into the world.

    I help turn launches, rebrands, and major business moments into clear creative plans that build attention and demand. That includes campaign platforms, rollout strategy, channel planning, content systems, and the creative direction needed to make the work feel connected from awareness to conversion.

    Best for product launches, new market entries, seasonal pushes, and major brand moments.

  • For brands whose work isn’t breaking through.

    Sometimes the team is moving fast but the ideas aren’t landing. I help develop the creative platform and campaign ideas that give the brand a repeatable way to show up across channels and earn attention.

    Best for brands that need sharper campaign ideas and more culturally relevant work.

  • For brands that need a better content engine.

    I help define what to say, how to say it, and how to keep it moving across channels without losing the plot. From campaign storylines and content pillars to always-on social, creator systems, and launch content, I build frameworks that help teams create stronger work more consistently. AI can also be integrated into the workflow to increase speed and iteration while protecting taste, craft, and brand consistency.

    Best for brands struggling with content consistency, quality, scale, or the pressure to do more without losing the soul of the brand.

  • For brands that want to do more than post.

    I help develop digital-first ideas, interactive experiences, and brand moments that create participation instead of passive impressions. From ecommerce experiences to partnerships and experiential concepts, the goal is work people want to engage with.

FOR AGENCIES

  • For agencies that need senior creative firepower on important pitches.

    I help shape the story, sharpen the strategic angle, and develop ideas that make the room pay attention. From early territory development to final presentation flow and sell-in, the goal is stronger thinking, better work, and a sharper story the room can actually buy.

    Best for new business pitches, high-stakes client presentations, and briefs that need a bigger point of view.

  • For agencies that need ideas built for how people actually discover, engage, and share now.

    I help shape campaigns and brand ideas that are native to modern behavior across social platforms, digital ecosystems, ecommerce environments, creator partnerships, and connected experiences. The goal is not just to create a big idea, but to ensure it lives in ways people will interact with, participate in, and pass along.

    Best for briefs that need stronger social relevance, sharper digital thinking, and ideas designed to travel across modern platforms.

  • For agencies that need stronger ideas, faster.

    I help develop campaign platforms, creative territories, and breakthrough concepts that can travel across channels. The focus is on finding the idea with enough tension, surprise, and relevance to earn attention in culture, not just fill media.

    Best for launches, brand campaigns, integrated briefs, and work that needs a more ownable creative platform.

  • For agencies that want ideas with more talk value.

    I develop earned-first concepts, activations, and cultural hooks designed to create conversation beyond paid media. That can include experiential ideas, partnerships, PR-driving moments, and social concepts that give people a reason to care and share.

    Best for brands that need to punch above budget, create cultural relevance, or build momentum around a launch.

  • For agencies that need senior oversight from brief to execution.

    I help lead the work across channels so the idea holds together from strategy through concept, content, production, and rollout. That includes aligning teams, raising the standard of the craft, and making sure the work stays strong as it moves from deck to reality.

    Best for large campaign builds, multi-channel assignments, and projects with lots of moving parts.

  • For brands that need the visual system to match the ambition.

    I help build the design principles and systems that keep a brand recognizable and flexible as it grows. Identity systems, campaign design languages, packaging systems, retail design, toolkits, and guidelines all work together so the brand can scale without looking scattered.

    Best for growing brands, rebrands, product expansions, and teams that need consistency across digital, packaging, retail, and campaign work.