truTV's Adam Ruins Everything is about host and investigative comedian Adam Conover embarking on a comically inventive yet unrelentingly serious quest to reveal the hidden truths behind everything you know and love.
To promote season 2, we wanted to bring out some of the season's harshest and thought-provoking ruins into the real world. To make these ruins impactful and punch above their media weight. We put them in contextual places for people to experience these ruins firsthand.
Adam Ruins Mt. Rushmore
The campaign featured four billboards that were placed just miles from one of America’s most visited monuments, Mt. Rushmore.
Adam Ruins THE MEN’S BATHROOM
Never did I ever dream that a super classy activation like this would get talked about on Conan. Dreams do come true, and also very disgusting.
