Black and white visual texture with irregular patterns and scattered dots.

Billboard advertising Mount Rushmore featuring portraits of four presidents in a mountain landscape, with promotional text and a photo of a man in a suit on a grassy field.

Text graphic with the phrase 'A P A M R U N S THE REAL WORLD' in large, white, bold letters on a black background.

truTV's Adam Ruins Everything is about host and investigative comedian Adam Conover embarking on a comically inventive yet unrelentingly serious quest to reveal the hidden truths behind everything you know and love.

To promote season 2, we wanted to bring out some of the season's harshest and thought-provoking ruins into the real world. To make these ruins impactful and punch above their media weight. We put them in contextual places for people to experience these ruins firsthand.

Two men in suits standing in a laboratory, one with a confused expression and the other with his mouth open as if shouting or surprised, with scientific equipment and bottles on shelves behind them.

Adam Ruins Mt. Rushmore

The campaign featured four billboards that were placed just miles from one of America’s most visited monuments, Mt. Rushmore.

Billboard advertisement featuring Mount Rushmore with text indicating it is only 20 miles away, with slogans about Native American land and a person in a suit explaining something, promoting Adam Ruins Everything on truTV.

A large outdoor billboard advertisement for Mount Rushmore, with the text: "Only 18 miles until Mt Rushmore." To the right, additional text says, "It's actually unfinished, but who cares!" and features a photo of a man with glasses in a suit. There is a green Lamar sign at the bottom of the billboard in a grassy field, with a few trees and a building in the background.

Large billboard in a grassy field with trees in the background, displaying an advertisement for Mount Rushmore with text thanking visitors, and promoting a TV show about the monument.

Billboard thanking visitors to Mount Rushmore with an image of the monument and promotional text about a documentary featuring Adam Ruins Everything.

Adam Ruins the Men’s Bathroom

Never did I ever dream that a super classy activation like this would get talked about on Conan. Dreams do come true, and also very disgusting.

Image of a urinal with a sign above it that discusses legs feeling wet. The sign mentions urine splattering up to five feet and features a man in a suit making an 'OK' gesture.