Built a Movie Universe for a :60 Super Bowl Commercial
To win the Super Bowl attention war, we didn’t just make a commercial; we "captured cultural lightning" by acting as if we were launching a blockbuster action film starring Arnold Schwarzenegger.
While I was not responsible for the commercial, my role was to build the immersive "movie universe" that blurred the lines between advertising and entertainment, driving massive pre-game intrigue before the commercial aired.
Every Blockbuster Film Needs a Microsite
Developed the campaign’s digital hub, AgentStateFarmMovie.com, designed as a movie landing page, serving as the destination for dates, the "trailer,” cinematic teasers and behind the scene content fans love.
If it’s on IMDb, It’s real
Led the development of the official IMDb page for "Agent State Farm", which legitimized the campaign within Hollywood circles and fooled the internet into believing a real movie was coming.
Digital Advertising
Developed an dled the creation of banner ads that leaned into cinematic tropes, maintaining the high-octane, action-hero persona of Arnold Schwarzenegger.
