Promotional poster for the movie 'Agent State Farm' showcasing a man in a red shirt with others, in a scene with explosions, a helicopter, and mountainous landscape in the background.
A close-up of a human palm with a spiral tattoo on the wrist, against a black background.

Built a Movie Universe for a :60 Super Bowl Commercial

To win the Super Bowl attention war, we didn’t just make a commercial; we "captured cultural lightning" by acting as if we were launching a blockbuster action film starring Arnold Schwarzenegger.

While I was not responsible for the commercial, my role was to build the immersive "movie universe" that blurred the lines between advertising and entertainment, driving massive pre-game intrigue before the commercial aired.

Poster for the movie 'Transformers: Rise of the Beasts' featuring a large central image of an older man with a serious expression, surrounded by smaller images of a young man, a woman, children, and a man carrying a girl, with helicopters and explosions in the background.

Every Blockbuster Film Needs a Microsite

Developed the campaign’s digital hub, AgentStateFarmMovie.com, designed as a movie landing page, serving as the destination for dates, the "trailer,” cinematic teasers and behind the scene content fans love.

If it’s on IMDb, It’s real

Led the development of the official IMDb page for "Agent State Farm", which legitimized the campaign within Hollywood circles and fooled the internet into believing a real movie was coming.

VIEW IMDB
Multiple devices displaying a promotional poster for a movie titled "Agent State Farm." The poster has a dark red and black background with bold robotic-style red and silver text. The release date, "2.11.24," and a "Watch Now" button are visible.

Digital Advertising

Developed an dled the creation of banner ads that leaned into cinematic tropes, maintaining the high-octane, action-hero persona of Arnold Schwarzenegger.

Promotional banner for the movie 'Agent State Farm' displaying release date 2.11.24 and a 'Watch Now' button.
The image shows the word 'RESULTS' in bold, capital white letters on a black background.

The Universe Generated Over 1 Billion Earned Media Impressions

Ranked #1 Super Bowl Campaign by USA TODAY AD METER