With a name like Hotels.com, it's the obvious choice to find a hotel online
So what better spokesperson to let the world know about the most obvious choice for booking a hotel than Captain Obvious?
I had the pleasure of helping introduce the world to the new Hotels.com brand platform, The Obvious Choice, along with their new spokesman, Captain Obvious. From pitching the business, creating Captain Obvious's persona to launching a few other campaigns along the way for Hotels.com.
LAUNCH CAMPAIGN
A TRUE BAR OF CULTURAL SUCCESS
You know you broke into culture when people want to dress up like your spokesman on Halloween. So we wanted to give everyone the opportunity to dress up like Captain Obvious.
So we decided to give some of Captain Obvious’s biggest Twitter fans the perfect Halloween gift, a costume of himself.
