A man with a beard dressed in a red military-style uniform with medals, lying on a desk with his feet propped up. The room has wood-paneled walls and a lamp with a beige shade.
Hotels.com logo with red stylized 'H' and black text.
Bold white text on a black background that reads "CAPTAIN OBVIOUS".

With A Name Like Hotels.com, It's The Obvious Choice To Find A Hotel Online

So what better spokesperson to let the world know about the most obvious choice for booking a hotel than Captain Obvious? 

I had the pleasure of helping introduce the world to the new Hotels.com brand platform, The Obvious Choice, along with their new spokesman, Captain Obvious. From pitching the business, creating Captain Obvious's persona to launching a few other campaigns along the way for Hotels.com.

LAUNCH CAMPAIGN

A black and white illustration of a woman performing a yoga pose on a mat, with trees and mountains in the background.

A TRUE BAR OF CULTURAL SUCCESS

You know you broke into culture when people want to dress up like your spokesman on Halloween. So we wanted to give everyone the opportunity to dress up like Captain Obvious.

So we decided to give some of Captain Obvious’s biggest Twitter fans the perfect Halloween gift, a costume of himself.

A man dressed as a ship captain lying on a bed in a hotel room, wearing a captain's uniform, with his legs crossed and one arm resting on his head.
Two young men dressed in red military-style costumes with medals, black hats with gold insignia, standing indoors with ceiling lights and bulletin board in the background.
A costume or dress-up set featuring a pilot's cap with a gold emblem and laurel leaves, a red jacket, and a magazine titled "Captain Obvious" with a man dressed as a traffic or airline captain on the cover.
Red military-style jacket with gold braid accents, a black collar with star embroidery, and medals, displayed on a black mannequin head.
Three medals on red fabric, one with a lion emblem and silver and white ribbon, another with the word 'MEDAL' and a black, white, and green striped ribbon, and the third with a profile of a soldier's helmet and a white and red striped ribbon.
Young man dressed as a captain in a red uniform, sitting on the edge of a boat at night, holding a drink in one hand, with a dark background
Person dressed in a historical military uniform with a red coat, black collar, gold epaulets, and medals, wearing a captain's hat and a fake beard, standing indoors in front of a door.

Generated 432.7 Million Earned Media Impressions

Drove massive digital engagement: 128 million+ views for GIF content & Twitter following grew to 450,000

Increased Site Traffic 44%

Online Bookings Grew 20% & Mobile bookings up 80%.

Harris Poll named Hotels.com ‘Brand of the Year’

AWARDS

Stylized illustration of a lion with flowing mane in brown and white tones.

Bronze Lion