We set off on a journey to continue our mission of improving people’s lives naturally. But this time we took our mission to help passionate outdoor athletes. They already improve their lives by participating in something they love and are physically active in nature. That doesn’t mean they can’t benefit from Charlotte’s Web.

We wanted to help keep these athletes doing what they love day in and day out. The problem is that people won’t know something as new as CBD for recovery will work until they try it. Bringing our Hemp-Infused Topical Formulas™ to them when they need it most was the perfect way to help these athletes experience the power of CBD firsthand. Our topicals were formulated to help support recovery, especially with exercise-induced muscle inflammation, like a big day of climbing, cycling, training, and running. We took our self-powered and nature-safe vending machine to some iconic locations that these athletes love.