Black and white image with a highly textured pattern of speckles and streaks, resembling abstract art or noise.
Logo for Charlotte's Web by Stanley Brothers, featuring a geometric spider web icon and text.
Bold white text on a black background reading "CBD VENDING MACHINE".
Two hikers stand near a landscape view at Dead Horse Point State Park, Utah, with a panoramic view of the Colorado River, cliffs, and mesas during sunset.

GOING THE DISTANCE TO get cbd to athletes IN ACTION

case study

We set off on a journey to continue our mission of improving people’s lives naturally. But this time we took our mission to help passionate outdoor athletes. They already improve their lives by participating in something they love and are physically active in nature. That doesn’t mean they can’t benefit from Charlotte’s Web.

We wanted to help keep these athletes doing what they love day in and day out. The problem is that people won’t know something as new as CBD for recovery will work until they try it. Bringing our Hemp-Infused Topical Formulas™ to them when they need it most was the perfect way to help these athletes experience the power of CBD firsthand. Our topicals were formulated to help support recovery, especially with exercise-induced muscle inflammation, like a big day of climbing, cycling, training, and running. We took our self-powered and nature-safe vending machine to some iconic locations that these athletes love.

A cylindrical environmental sensor or device with a digital display, placed on rocky ground in a desert canyon landscape, featuring red rock formations, at the Grand Canyon during daytime.

Charlotte’s Web made trying their product easy for extreme athletes by meeting them on their turf

-ADAGE
A person cooking pasta in a silver pot on a stove, surrounded by various herbs and ingredients.

We took our self-powered and nature-safe vending machine to some iconic locations that these athletes love to rip

A cyclist in a white helmet and attire using a touchscreen kiosk on a dirt trail with scenic mountain and forest views during daytime.
A woman mountain biking on a trail surrounded by greenery, wearing a blue helmet and long-sleeve shirt.
A woman in a neon green tank top and orange shorts runs on a wooden bridge through a grassy, bushy landscape surrounded by vegetation. GPS coordinates are displayed at the bottom of the image.
A hiker in a red jacket stands near a trail kiosk by a river, with a dense forest and mountains in the background, and horizontal GPS coordinates overlayed on the image.
A row of various colored pills and capsules on a white background.

THE ONLY FORM OF PAYMENT.

YOUR SWEAT TO GET THERE.

Two climbers, one man and one woman, wearing climbing helmets, standing near an informational sign at a scenic outdoor location with mountains and blue sky in the background

We built an educational first interface and experience for these athletes to learn how CBD can help them keep doing what they love. And we made sure they knew this product was just for them, and the price for buying, just doing what they love.

A woman with dreadlocks and athletic attire leaning forward outdoors, with the text "The price? Your sweat." and a "Get Started" button overlay. The lower part shows a close-up of a balm stick labeled "Full Spectrum Hemp Extract Balm Stick 525 mg" lying on moss and rocks.
Diagram of a human body highlighting different CBD-infused wellness products including a roll-on, balm, cream, cooling gel, and balm stick, with labels and links to view each product.
A digital advertisement for Charlotte's Web hemp-infused CBD cream. The ad features an image of the cream tube, its description, and a photo of a woman exercising outdoors near a wooden fence in a green, natural setting.

Charlotte’s Web Scales a Moab Mountain to Give Free CBD to Athletes in Action

— ADWEEK
Close-up of a human hand in a black glove with fingers spread, against a black background.

There for climbers

There for Cyclists

There for cross trainers

Press & AWARDS

Three trophies in silver, gold, and bronze, set against a canyon landscape, with a banner that reads 'Going The Distance Vending Machine' and 'GOLD SILVER+BRONZE,' and the logo 'CLIO CANNABIS'.