Silhouette of a person climbing a mountain with a flag on top, against a sunset sky.
A rock climber with a white helmet and harness climbing a steep rocky cliff face surrounded by green trees, with a blue and white box attached to the rock for climber's safety.
Close-up of a circular logo with the text 'AST 34.5' in the center, surrounded by a black border.
Bold, white text on black background reads 'CLIFFSIDE SHOP'.

Getting Climbers Better Gear When They Need It Most.

Clothing with 37.5® Technology helps climbers maintain their ideal core temperature no matter the conditions. But they don’t always have it when they need it most. That’s why we opened the cliffside shop.  

CASE STUDY

A climber ascending a steep rock face with a safety harness, near a cliffside shop named 'Cliffside Shop' built into the rocks, with a scenic canyon and road below.

Launch Video

Climbers assisting each other during a mountain rescue, with one climber helping another out of a crevasse.
A person rock climbing between two tall cliffs, wearing a yellow jacket and climbing gear, with another person in the foreground wearing a red jacket and helmet, possibly guiding or observing, on a sunny day.

13 Brilliant Outdoor Ads That Stopped People in Their Tracks 

-ADWEEK
A house built into the side of a tall red rock cliff with trees and cloudy sky in the background.

This Cliffside Pop-up Takes Shopping to New Heights

-TRAVEL + LEISURE

Talk About Tough Customers: These People Climbed 300 Feet to Reach a Store.

-INC.
Diagram of a tent or structure with metal tubing, custom printed fabric panels, and a double portaledge design for climbing or camping, labeled with dimensions and components.
Digital illustration of a small storefront named 'Cliffside Shop' with blue and black color scheme, displaying the number 375 on windows, with a red 'Open' sign on the door, located in Eldorado Springs, Colorado, with its name, coordinates, and hours listed on the sign.
The word 'RESULTS' in bold, white capital letters on a black background.

300 Million Earned Impressions

Zero Paid Advertising

Press

Awards

Stylized illustration of a lion with a flowing mane, in shades of brown and white, facing downward.

BRONZE CANNES LION