A Documentary FILM & Pop-up Gallery HONORING THE FEMALE LENS ON CYCLING
As part of building the new cycling brand for Outside, VELO. Our mission and strategy were about being a platform for more diverse perspectives on cycling, and a place for invisible inspirers that help grow the love of cycling to have a voice.
In a sport dominated by male photographers, they are the ones who tell their perspectives on cycling. Even on what cycling female cycling was about.
We felt it was time to honor another lens on the story of cycling. Female cycling photographers who are inspiring a new generation of female cyclists. Which why we celebrated the seven most prolific female cycling photographers capturing cycling today.
What better way to celebrate cycling photographers than showcasing their stories as a photography gallery?
This 25-piece pop-up gallery traveled to Paris, Los Angeles, and Boulder to honor these female photographers and inspire more people to fall in love with cycling.
The Femmes En Motion kicked off as a pop-up photography gallery. At the Tour De France Femmes Grand Depart, we took to Paris, the last stage of the men’s tour,as a symbolic statement.
STEEL PARIS
PEdaler’s Fork
Los Angeles, CA
BOULDER
@ Skratch Labs CaféOur last stop of the gallery tour ended with the Femmes En Motion Premiere.
We shadowed some of the photographers on a journey looking for that perfect shot at the 2023 Tour De France Femmes. We dived into what makes their female perspective on cycling photography unique. Hear from them on how it’s been for women photographers and how they work hard to shine a light on the world of women’s cycling.
TRAILER
FULL LENGTH FILM
ONline gallery
For those who couldn’t come in person, we created an online gallery for people to see more photos than the gallery, and learn about the photographers.
RESULTS
RESULTS
RESULTS