Close-up of a dirty, painted fingernail hand gripping a mountain bike handlebar. The hand is wearing a black fingerless glove, and the background is blurred.

Text that reads 'FEMMES EN MOTION' in large white capital letters on a black background.

A woman with long hair taking a photograph with a professional camera, wearing a sports jersey with the number 10 and the year 2023, outdoors on a cloudy day.

A Documentary Film & Pop-Up Gallery Honoring the Female Lens on Cycling

As part of building the new cycling brand for Outside, VELO. Our mission and strategy were about being a platform for more diverse perspectives on cycling, and a place for invisible inspirers that help grow the love of cycling to have a voice.

In a sport dominated by male photographers, they are the ones who tell their perspectives on cycling. Even on what cycling female cycling was about.

We felt it was time to honor another lens on the story of cycling. Female cycling photographers who are inspiring a new generation of female cyclists. Which why we celebrated the seven most prolific female cycling photographers capturing cycling today.

Two female cyclists embracing and hugging during a race event, with spectators in the background. They are wearing helmets, cycling jerseys, and gloves.

A woman in a green shirt riding a beige mountain bike through a grassy outdoor area. She has curly hair and is looking intensely at the camera. Behind her is a white fabric backdrop. Text on the image reads, 'Honoring Dominique Powers'.

Celebrating cyclist Eloise Mavian holding a trophy with water splashing around her after a race.

A woman wearing a helmet with a thoughtful expression, with text overlaying the image mentioning Jojo Harper and phrases like honoring, featuring, femmes en motion.

A woman with her arms raised and a joyful expression is seen emerging from a concrete baptismal tank. The background features a plain wall with some hanging lights, and the image contains text that says "Honoring Ashley Gruber."

A dirty hand with red nail polish gripping a black leather motorcycle glove. The top section of the image has purple background with white text honoring Sarah Meyssonier.

Poster honoring cyclist Twila Federica Muzzi with two identical images of her in cycling gear, including a helmet and goggles, muddy face, and braided hair, on a purple and black background with yellow and white text.

What better way to celebrate cycling photographers than showcasing their stories as a photography gallery?

This 25-piece pop-up gallery traveled to Paris, Los Angeles, and Boulder to honor these female photographers and inspire more people to fall in love with cycling.

Two people viewing photographs on a gallery wall, one with a red strap over their shoulder and the other with a black backpack, in an indoor gallery space.

A group of people gathers outside a coffee shop called Steel. Several bicycles are parked nearby, and some individuals are talking, drinking, or enjoying a break. The scene captures a casual, urban atmosphere with diverse individuals.

The Femmes En Motion kicked off as a pop-up photography gallery. At the Tour De France Femmes Grand Depart, we took to Paris, the last stage of the men’s tour,as a symbolic statement.

STEEL PARIS

Art exhibit featuring a framed photograph of a cyclist's legs wearing white socks and cycling shoes, mounted on a wooden panel with other artworks displayed on similar panels in the background.

Three people viewing photographs and artwork displayed at an art exhibition in a gallery with wooden floors and ceiling, with large colorful posters and photos on the walls.

PEDALER’S FORK

Los Angeles, CA

Interior shelf with two potted plants and framed artwork, including a photo of a person celebrating behind a gray wall, and a partially visible framed portrait of a woman with short blonde hair.

BOULDER

@ Skratch Labs Café

Our last stop of the gallery tour ended with the Femmes En Motion Premiere.

Poster featuring a woman cyclist celebrating with her arm raised, holding a trophy, with the text collaboration of female athletes' names listed in yellow on a blue and purple background.

The words "The Documentary" in bold white letters on a black background.

A woman with a camera taking photos of a cycling race with numerous cyclists wearing helmets, overlaid with text 'FEMMES EN MOTION' and various sponsor logos.

We shadowed some of the photographers on a journey looking for that perfect shot at the 2023 Tour De France Femmes. We dived into what makes their female perspective on cycling photography unique. Hear from them on how it’s been for women photographers and how they work hard to shine a light on the world of women’s cycling.

WATCH NOW

TRAILER

FULL LENGTH FILM

Online Gallery

For those who couldn’t come in person, we created an online gallery for people to see more photos than the gallery, and learn about the photographers.

VIEW