Cans of Floda cola flavored flat soda on ice with ice cubes surrounding them.
White text on black background that reads 'trailrunner'.

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Bold text spelling 'SATISFY' in white on a black background.
The logo of Floc, displayed in large white stylized letters with a black background.

A New Soda Inspired By the Trail Running Community

LAUNCH VIDEO

A man standing next to a tall cactus in a desert landscape on a sunny day.
A man with a beard, tattoos, and a headband drinking from a can in a desert landscape.
Black text with white outline spelling 'FLOE' on a black background.

For intense athletes like ultra-distance trail runners, traditional soda can be a surprisingly effective performance boost. Yes, soda. The kind athletes are usually told to avoid.

The problem is carbonation. It can cause discomfort mid-effort, leaving runners burping and cramping their way to the finish line. So the real insiders do a weird little hack. They let their soda go flat overnight.

That insider behavior is the disruption. That’s where FLODA® comes in.

All the energy of soda, none of the fizz

A man with long hair, sunglasses, and a baseball cap drinking from a can at an outdoor event.

Floda is a flat soda that’s formulated with ZERO carbonation, yet still provides peak levels of sugar and caffeine - the perfect combination for endurance. It’s the trail running scene’s new secret weapon for all things distance running. The brand embodies the essence of trail running - raw, pure, and natural, just like the drink itself.

With its unique formula, Floda has all the energy of soda without the discomfort of carbonation, making it an ideal drink for trail runners.

Man running outdoors in a desert-like landscape with clear blue sky. He has long curly hair, a beard, sunglasses, a pink bandana, tattoos on his arm, and is wearing a sleeveless black top, shorts, and a wristwatch.

Launched Floda 97.5 Miles Into An Ultra-Marathon For Best Sampling Results

Outdoor seating area with beige sofas, wooden tables with small potted succulents and a cactus, set on a textured rug under a canopy. In the background, there is a ground track with banners and flags that say 'SATISFY'.
Trail guide signs showing directions and distances at Fain Ranch and Mingus Mountain Camp, including elevation gain and loss, with trucks and gear in the background.
A man dressed in running gear, including shorts, a jacket, and hiking boots, is running at night with a headlamp on his forehead. He is holding onto a large black flag with white letters that spell out 'SCARY.' The background is dark, and the ground appears to be a gravel or dirt surface.

As a product developed for the most core audience in running, it would be fitting if we launched Floda to runners at one of the most exciting ultra races, the Cocodona 250.

The Satisfy® Running aid station @ COCODONA 250 ultra race

But Don’t take Our Word

Take it from 2nd place finisher, Aliza Lapierre, talk about floda, unprompted @ Cocodona 250

Two purple cans of Flo soda held in a person's hand, with a cartoon or illustrated figure of a muscular person with dreadlocks on the labels.

Cans In Hands, or Vests at Running Events & Clubs

At Cocodona 250, besides launching at the aid station, we also ran our film on the livestream of the event, where other core runners now demanded FLODA. So we brought it to them across many running events across the USA and Europe.

Close-up of a woman's chest and shoulder area, showing a large floral tattoo, layered necklaces including pearls and colorful beads, a beige scarf, and part of a black outfit with a can of Aha sparkling water in a side pocket of a black backpack.
Text graphic with large red letters spelling 'ORDER' and smaller beige and purple text displaying '18H' and other letters.
HOKA logo in blue lettering.
Abstract geometric mountain shapes in shades of blue and teal
Colorful poster for Saddles 100 event featuring mountain landscape with snow-capped peak, mountain range, large sun, and sunset or sunrise sky, details include location in Prescott, AZ and date September 30, 2023.
Person opening a can of Fizz energy drink stored in a black container filled with ice, surrounded by other cans of Fizz energy drink.
Logo for the Hardrock Endurance Run featuring a ram's head, with the event name in red, a green banner indicating '100 Mile,' and a blue banner reading 'Wild & Tough.'
A hand holding a purple can of Floda soda with an image of a bearded man in sunglasses and a headband, in front of a crowd of people outside a building.

Every CPG Brand needs their Wheaties Box, well can, athlete - we had this rockstar

Satisfy pro athlete Michael Versteeg, winner of the inaugural Cocodona 250 race in Arizona, was our athlete on the can. He also was scored the launch video, told you, rockstar.

A man with a beard and a colorful bandana holding a can of Flo soda outdoors in a desert landscape with mountains in the background.

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