Green TV logo with white "TV" text in a green circle located in the upper right corner of the image.
Logo for Practical Jokers, featuring bold black, white, and yellow text with a comic book style design.
Close-up of a human profile, showing the nose and eye, with grainy black and white visual effect.
A illuminated 'On-Air' sign with the word 'Reporter' on it, inside a metal enclosure with horizontal vents.
Bold white text on a black background reading 'ON-AIR LIGHT'.

Built a way for fans to never miss a new episode of The Impractical Jokers

The Impractical Jokers on truTV have a massive following. Fans who obsess, who wait in line for hours to see them, who pack out stadiums and who never want to miss a new episode. So to make sure they never miss an episode,  we created a one-of-a-kind Impractical Jokers On-Air Light just in time for the new season.

Living room with a flat-screen TV mounted on the wall displaying three men laughing and talking, a small framed photo, a potted plant, a stack of books, and a retro 'On-Air' sign on a white table. There is a wooden chair with a striped cushion on the left.

Case Study

Retro silver radio with a bright red and white "ON-AIR" sign in front, and a board game box in the background featuring a man in a white jacket with black and red accents.

An internet-connected light that turns on every time a new episode airs on truTV

Person holding a remote while sitting on a couch, watching a TV showing three men laughing and talking. The room has a white bookshelf with books, framed photos, and a small plant. Large windows with greenery outside, and a potted plant near the window.
Disassembled electronic equipment and tools on a wooden surface, including metal plates, a screwdriver, camera lens caps, a rectangular metal box with a glass cover, and two pink 'ON-AIR' signs.

We sent On-Air Lights to “celebrity” superfans across the country who shared their love on Twitter and Instagram. 

Stack of eight Joker-themed comic books or boxes with cartoon characters, a man in a red cape and a woman in green and red, with a partly blurred background of a fireplace and a window.
A man with curly hair, wearing sunglasses, a KISS band t-shirt, and shorts, is sitting on a black leather couch holding a vintage-style red and silver on-air sign. There is an open cardboard box on the couch next to him, and the room has a blue wall behind him.

PRESS & AWARDS

Black and white logo with the words 'ELIO AWARDS' in large letters.

Bronze CLIO