BUILDING A WAY TO HELP FANS Never miss a NEW episode of The Impractical Jokers
The Impractical Jokers on truTV have a massive following. Fans who obsess, who wait in line for hours to see them, who pack out stadiums and who never want to miss a new episode. So to make sure they never miss an episode, we created a one-of-a-kind Impractical Jokers On-Air Light just in time for the new season.
Case Study
an internet-connected light that turns on every time a new episode airs ON TRUTV
We also sent On-Air Lights to “celebrity” superfans across the country who shared their love of the show for millions to see on Twitter and Instagram.
