THE FIRST NFT MARKETPLACE Designed to get people outside
Some say we jumped on the NFT bandwagon, and you’re right, we did. Because culturally it was exploding, and we saw this as an opportunity to get more people outside. Especially getting an audience that typically is glued to their screens indoors, crypto traders and NFT collectors, instead of being outside.
We saw NFTs as another useful piece of gear to add to your kit. Like any good outdoor tool, an NFT should blend form and function. It should be beautiful and useful. That’s why we designed and embedded real-life benefits into every NFT minting – perks that inspire people to get outside, connect with their community, and reward for sharing your love of the planet.
PRE-LAUNCH VIDEO
OUTSIDE.io MARKETPLACE SITE
REWARDING EARLY ADOPTERS
OUtverse Passport NFt
The Outerverse Passport was a NFT that is like a VIP membership, global entry or skip the line pass to all things coming to Outside.io NFT Marketplace.
Pass holders unlocked early access to marketplace NFT drops, earned real-world benefits for the outdoors– free gear, tickets, exclusive content and discounts to your favorite outdoor brands. All designed to get people outside.
Portion of sales went to non-profit partners that shared our values of the outdoors – Protect Our Winters, Big City Mountaineers, Access Fund, People for Bikes, The Oath
1000 piece generative NFT collection
Showcases some of our favorite outdoor spots and rare creator images.
Creators like musician and surfer Jack Johnson, adventure photographer Chris Burkard, skier Lynsey Dyer and photographer Michael Muller.
BUILDING VALUE FOR THE PASSPORT WITH CREAtor COLLECTIONs CAMPAIGN
MALIK MARTIN “CLIMBER & PHOTOGRAPHER”
Chris BURKHARD “PHOTOGRAPHER”
Sasha digiulian “Climber”
NFT DROPS
At SBT GRVL ‘22 - an iconic cycling gravel race event– finishers of each of the courses received a collectible NFT. The real hat is iconic in the community as a badge of honor. We wanted to bring the same analog love of the hat into digital life as well.
SBT GRVL
Warren Miller
For attendees of the Warren Miller Daymaker film tour. They all received a FREE NFT for seeing the film. NFT holders received perks of bonus content, and access to virtual meet-ups with pros from the film and more.
Part of a bigger cycling campaign for Outside+. We celebrated all the diverse types of cycling in the world with a 10,000 generative NFT collection that depicted all the different types, even the weird ones.
