Close-up of a human hand with the index finger pointing outward.
A man and woman hiking along a river in a forested area, with trees and water visible in the background.
Outsider logo with bold yellow letters on a black background.
The word "OUTSIDE" written in large, white, bold letters on a black background.

An NFT Marketplace Designed to Get More People Outside

Some say we jumped on the NFT bandwagon, and you’re right, we did. Because culturally it was exploding, and we saw this as an opportunity to get more people outside. Especially getting an audience that typically is glued to their screens indoors, crypto traders and NFT collectors, instead of being outside.

We saw NFTs as another useful piece of gear to add to your kit. Like any good outdoor tool, an NFT should blend form and function. It should be beautiful and useful. That’s why we designed and embedded real-life benefits into every NFT minting – perks that inspire people to get outside, connect with their community, and reward for sharing your love of the planet.

PRE-LAUNCH VIDEO

Webpage showing Outside.io, an outdoor community platform focused on wellness and sustainability. The site features pixel art icons of a bicycle, mountains, a compass, tents, and trees, with a photo of a mountain landscape in the background. The text invites users to join the marketplace and subscribe for updates.
A topographic map with a hiking route marked by a yellow dotted line, showing various icons and labels representing different NFT projects, artists, and brands. The map includes icons of trees, cacti, snow-capped mountains, rocks, and campfires, with phrases like 'The Journey Begins' and 'The Journey Continues.' Several white text boxes list NFT-related names and groups, including artists, collectors, and projects, mapped along the route.
Outside.io Trailmap logo with text and a map marker graphic.
A digital artwork promoting environmental awareness with a message to do more with NFTs, featuring a pink flower, a digital coin, a tree, and a fossil, all on a black background.
A woman rock climbing outdoors on a steep cliff during sunset or sunrise.
A group of hikers walking along a trail in a mountainous area with lush greenery, wearing outdoor gear and backpacks.
A person sitting on the open trunk of a car with a large dog, surrounded by mountain bikes, in a forested outdoor setting, with text stating "Free Gear & Discounts."
Cover of a whitepaper titled "Welcome to the Outervers" with a scenic mountain landscape and pixel art icons of a tent, trees, rocks, a camera, and a walkie-talkie.
A collage of several Outerserve Passport stickers, each featuring different outdoor landscapes such as mountains, lakes, forests, and canyons, with various colorful borders and small icons of camping tents, trees, rocks, and campfires.

Rewarding Early Adopters

Outerverse Passport NFT

A colorful illustration resembling a passport cover with a desert landscape and rock formation, featuring cactus, mountains, and icons of a tent, camera, and rocks, with the text "Outerseve Passport" and number "00001."

The Outerverse Passport was a NFT that is like a VIP membership, global entry or skip the line pass to all things coming to Outside.io NFT Marketplace.

Pass holders unlocked early access to marketplace NFT drops, earned real-world benefits for the outdoors– free gear, tickets, exclusive content and discounts to your favorite outdoor brands. All designed to get people outside.

Portion of sales went to non-profit partners that shared our values of the outdoors – Protect Our Winters, Big City Mountaineers, Access Fund, People for Bikes, The Oath

10,000 Piece Generative NFT Collection

Showcases some of our favorite outdoor spots and rare creator images.

Creators like musician and surfer Jack Johnson, adventure photographer Chris Burkard, skier Lynsey Dyer and photographer Michael Muller.

Illustrated outdoor scene with pixel art and real mountain landscape, featuring trees, rocks, a campfire, a tent, and a digital passport badge labeled 'OUTERVERSE PASSPORT' with the number 00236.
Book cover titled 'Outerverse Passport' by Jack Johnson (Edition). The cover features a pixelated sword, a guitar, a pixelated palm tree, a campfire, and a wave, with a background of a cloudy night sky and a person walking on a beach.
An illustrated photo of a lush green landscape with a lake, trees, rocks, a camping tent, a campfire, and pixelated graphics including a cactus, a bear, and a truck. The overlay text reads 'Outerverse Passport' with numbers 01080.
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Driving Awareness with Creator-Led Campaigns

MALIK MARTIN “CLIMBER & PHOTOGRAPHER”

Chris BURKHARD “PHOTOGRAPHER”

SASHA DIGIULIAN “PRO CLIMBER”

NFT DROPS

Black cap with yellow and white accents, and the SBT GRVL logo in gold on the front, displayed on a black background.

At SBT GRVL ‘22 - an iconic cycling gravel race event– finishers of each of the courses received a collectible NFT. The real hat is iconic in the community as a badge of honor. We wanted to bring the same analog love of the hat into digital life as well.

SBT GRVL

Blue movie poster for 'Daymaker' with a blurred face of a person and yellow text.

Warren Miller

For attendees of the Warren Miller Daymaker film tour. They all received a FREE NFT for seeing the film. NFT holders received perks of bonus content, and access to virtual meet-ups with pros from the film and more.

A person riding a bicycle with a large banana-shaped seat and a banana helmet, labeled as 'Laid-back banana-eating rider'.

Part of a bigger cycling campaign for Outside+. We celebrated all the diverse types of cycling in the world with a 10,000 generative NFT collection that depicted all the different types, even the weird ones.

BIKING FOR ALL

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