Nescafé instant coffee sachets provide a quick and affordable way to make a sweet & creamy cup of coffee at home, which is perfect for millennials who like their coffee sweet and easy. But even though they make coffee at home there are still times they want to hang out in a coffee shop. To study, hang out with friends, dates, etc. Coffee shops are a part of being young. Rather than sending people through competitors’ doors, like Starbucks and Tim Horton's who have entered the "at-home coffee" market.  We decided to enter their territory.

We created a brick-and-mortar experience called the Nescafé Coffee Taproom—a coffee shop made exclusively for Nescafé Sweet & Creamy customers. There are no baristas, but instead, hot water taps to make a perfect cup of creamy coffee like you would at home. Even the coffee cups have your name misspelled on the side, just like baristas would do in those other coffee shops.