The first registry for Pizza
Domino's and Weddings, what do the two have to do with each other? Most people would say nothing. As it turns out, ordering Domino's pizza as a late-night snack after all the dancing, drinking, and bouquet tossing at wedding receptions was incredibly common. We saw this as an opportunity to marry weddings and Domino's for life (see what I did there?). So we created an online Domino's Wedding Registry. Now loving couples can register for Domino's Pizza instead of useless China and blenders.
The Domino’s Pizza Registry Is the Key to Getting the Wedding Gifts You REALLY Want
— BRIDES MAGAZINE

RESULTS
1,000,000,000 Earned media in 7 days
$1 Million dollars worth of registered pizza
3000+ Registries Created
