Nestlé KitKat wanted to launch their new Matcha Green KitKat flavor in Canada. The ask was to launch it under their iconic global  "Have a break, Have a KitKat." campaign. We saw an opportunity to lean into the already zen nature of Japanese Matcha Green Tea and its culture.

So we created an immersive zen garden experience that everyone could experience at their desk. Using VR 360° platforms, such as YouTube, Facebook & Snapchat, we transported people to a peaceful zen garden to make them feel like they were sitting right in the middle of it to catch a zen break. Complete with a rock garden attendant, babbling brook, soft chimes, and chanting yogi. The perfect place to have break with a matcha green tea KitKat.