Black and white abstract image with a textured pattern resembling a grainy or noise effect.
A decorated outdoor space with Japanese-style sliding doors and a person cleaning the floor, featuring a large Nestlé Kit Kat logo and the text '360° ZEN BREAK'.
Nestlé Kit Kat logo with red and white colors.
Text graphic reading "360° Zen Break" in bold white letters on a black background.

Transporting People to a Zen Garden

A small stone lantern in a garden with a Kit Kat bar placed on its horizontal surface.

Nestlé Nestlé KitKat wanted to launch Matcha Green Tea KitKat in Canada under the iconic “Have a break, have a KitKat” platform. We leaned into matcha’s naturally zen Japanese roots and created a “zen break” you could take from your desk.

Through VR 360° experiences on YouTube, Facebook, and Snapchat, we transported people into a peaceful zen garden complete with a rock garden attendant, babbling brook, soft chimes, and a chanting yogi. The perfect place to take a break with a Matcha Green Tea KitKat.

EXPERIENCE 360º ZEN BREAK
A woman practicing yoga outdoors on rocks in a lush garden with pink, white, and green foliage, a small bridge with red lanterns, and a pond.
A digital collage of three screens displaying a promotional video for Nestlé KitKat 360° Zen Break. The left screen shows a man in traditional Asian attire standing next to a giant KitKat bar with the text "Swipe up to experience." The middle screen displays a serene garden scene with lush green trees and a small pond. The right screen, a MacBook Pro, shows a man handing a KitKat bar to another person in front of a small building with shoji doors, while the garden scene is visible on a tablet in the background.
“Kit Kat’s 360 degrees YouTube ad earns double completion rate”
— Campaign US

10 Million Experiences on YouTube

48% of viewers completed the Experience

THAT’S DOUBLE THE YOUTUBE AVERAGE

100% Lift in Ad Recall

PRESS